Stories about storytelling

Insights on documentary filmmaking, mental health advocacy, and the power of purpose-driven video.

July 16, 2025 Storytelling

Why Authentic Mental Health Storytelling Beats Polished Campaigns Every Time

In a revealing conversation with Peter Keri, President of GAMIAN Europe, a simple truth emerged about mental health advocacy: mental health stories are not nice, yet organizations continue to turn them into ineffective, polished campaigns.

July 2, 2025 Storytelling

How to Create Authentic Mental Health Content That Reduces Stigma

Nearly 1 in 5 adults live with a mental illness, yet stigma continues to prevent many from seeking help. For mental health organizations, this presents both a critical challenge and an unprecedented opportunity.

May 24, 2025 Marketing

What Is Sustainable Marketing? A New Era for Purpose-Driven Brands

Sustainable marketing is rapidly becoming a defining pillar of modern business strategy. As environmental concerns and ethical consumerism gain traction, brands must shift towards purpose-driven models.

May 19, 2025 Mental Health

How Storytelling Campaigns Are Changing the Conversation Around Mental Health

How do we move beyond just awareness? How do we spark real understanding and compassion? At buzzup creative, we believe storytelling is the answer. We've seen firsthand how a well-told story can move hearts and shift perceptions.

May 15, 2025 Information

Storytelling for Mental Health Organizations

Storytelling is a powerful tool. For mental health organizations, it transcends simple narrative sharing. The practice builds trust, dismantles stigma, and creates measurable impact.

February 10, 2025 Filmmaking

Why Documentary-Style Commercials Are the Future of Brand Storytelling

Today's audiences are more discerning than ever. Traditional advertising no longer resonates the way it once did. Consumers crave authenticity, emotion, and relatability. This is where documentary-style filmmaking shines.

July 11, 2024 Information

Creating a Purpose Story Video

People don't buy what you do; they buy why you do it. A purpose story video illustrates the 'why' behind your organization, connecting your audience to your core mission and values.

July 4, 2024 Information

Creating an Impact Story Video

For businesses and NGOs, an impact story video showcases tangible results and real differences made. It highlights success stories and testimonials, adding emotional depth and fostering deeper engagement.

June 27, 2024 Information

The Power of Origin Stories in Video

Origin stories in video format possess significant power by engaging audiences and establishing meaningful connections. An origin story represents the foundational narrative of a brand.

May 23, 2024 Information

How to Use Video Storytelling to Market Your Brand

In modern marketing, storytelling has become essential for capturing audiences. The narrative is paramount across video advertising and creative content. Visual storytelling offers an immersive experience that keeps audiences hooked.

May 17, 2024 Information

The Power of Video: 10 Reasons Why It's Crucial

In today's digital landscape, businesses are constantly seeking innovative ways to enhance their online presence. Video content has emerged as a powerhouse, revolutionizing the way brands engage with consumers.

March 2, 2024 Music Video

Captivating Harmony: Behind the Scenes of an Intimate Guitar Performance

In the world of music and video production, there exists a realm where creativity intertwines with emotion. Join us as we delve into the captivating harmony of the De Toren Sessions.

February 16, 2024 Tutorial Video

Tutorial Video Hand in Hand with Climate Change?

Sometimes that story is as simple as a user manual. Together with aircozelfplaatsen we created a tutorial video showing customers step by step how to install their air conditioning unit.

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